copywriter
Plum Organics® |
With a growing line of organic foods for toddlers and babies, our challenge was to launch a number of products under the brand tone of "parenting unfiltered." Parenting Unfiltered means less goo-goo ga-ga, more raw, real, (and definitely stinky) reality that is parenting. We launched each campaign on web, social, and on YouTube.
GROW WELL™
To launch a baby food line with functional benefits, I could think of only one concept man enough for the job: Kid President, AKA older kids teaching their baby siblings about life.
Mighty 4®
Toddlers are notoriously picky eaters. Our job: to launch Mighty 4®, a line of vegetable pouches designed to get little guys to eat their vegetables. One of the best ways to win this challenge? Teach kids about the food journey, from seed to plate. To celebrate this idea, we launched Mighty 4® in the perfect setting for active involvement: the Farmer's Market.
